Guerrilla Marketing
Summary
On the occasion of Black Friday, Branziba orchestrated an innovative “Guerilla Marketing” campaign for Rosa, a local Cluj-Napoca brand, turning free shawarma into a viral sensation. Balancing traditional and digital media, the campaign achieved nationwide acclaim, transcending the usual Black Friday noise.
Background
Rosa, a local culinary gem in Cluj-Napoca, faced the challenge of standing out in the Black Friday frenzy. Branziba stepped in to elevate Rosa’s brand presence amidst corporate giants.
Campaign Overview and Objectives
Branziba’s strategy focused on 3 main objectives:
- Increasing brand awareness
- Increasing customer engagement
- Generating as many leads as possible in a short timeframe.
The strategy was created using the Lead2Sale by Branziba™ system and encompassed a multi-platform approach with a unique offer – free shawarma for three hours, generating buzz across Facebook, Instagram, TikTok, and through mass-media channels.
Results & Impact
Media Coverage: Extensive coverage by major news outlets and national TV channels.
Estimated Media Value: Far exceeded the modest investment, showcasing an impressive ROI, reaching over 1.2 million people. The campaign has penetrated the Black Friday noise in both online and offline media:
- with over 30 local and national online news outlets writing articles about the event (exposure worth around $27.000)
- and local TV stations + 5 major national TV stations – ProTV, KanalD, Antena3, B1, Realitatea (exposure worth around $50.000)
The Black Friday campaign that blocked a city
Social Media Impact
High engagement and viral spread – besides the brand posts, people mentioned Rosa in Stories, Reels and TikToks. They even started creating memes and a dedicated Reddit page.
This phenomenon eloquently demonstrated the extraordinary power of viral content in the social media universe, highlighting how far a well-placed message and an irresistible offer can reach.
Customer Turnout
- Thousands of participants & significant queues,
- Over 5000 leads generated
- Viral Reddit post
- Viral memes about the event
- Lots of followers for their social media assets
- Hundreds of mentions, tags, and shares via TikTok, IG Stories & IG Reels.
Conclusion
Branziba’s campaign for Rosa transcends traditional marketing, showcasing our ability to create a cultural moment out of a promotional event. Our innovative approach not only elevated Rosa’s brand above the Black Friday clamor but also demonstrated the power of creative thinking in an increasingly noisy advertising world. This case study is more than just a testament to our success with Rosa; it is a blueprint for how thoughtful marketing strategies can make a significant impact, even on a modest budget.
As we continue to push the boundaries of what’s possible in digital and traditional marketing, we invite prospective clients to join us in this journey of innovation and success. Branziba isn’t just about making noise, we’re about making history.
See what our clients say about Branziba
Highly Recommended! Serious, punctual and professional
Best in Romania. Proud to work with them.
Professional and fair!
Very good agency to work with. I highly recommend it.
It is a pleasure to work with them.
Branziba, you rock!! 😎
We've created an influencer marketing campaign in Romania with them. I was delighted with the collaboration. A very responsive team, very easy communication, all deadlines met and all materials published on time. We were on a very tight deadline and I was pleasantly surprised to receive messages from them over the weekend as well. Congratulations on the work you do and I highly recommend you to anyone!
First of all, we must mention the efficiency of the Branziba team, the collaboration with them was easy and efficient. They built me a quality website, optimized for promo campaigns. Second, they came up with innovative marketing ideas and helped me enter the market quickly. I definitely recommend Branziba for the package of services it offers!
Branziba's CEO Vlad is super knowledgeable with Facebook Ads and everything ecom. His passion comes from truly helping and coaching other people in succeeding with the online advertising world. Glad to have the Madgicx-Branziba partnership!
An agency completely dedicated to achieving the client's goals. Super persevering, attentive to what you want, available, a very strong experience. Highly recommend them.
I was able to work with you so beautifully, simply, efficiently that I can't wait for a new campaign! Well done, you have all my appreciation.
- Branziba ™
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Steet Alexandru D. Xenopol 26
Cluj-Napoca, Cluj 400475 Romania - +4 0747 488 023
- [email protected]
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