Case Study: Rosa’s Black Friday Blast
Date: 11.11.2023 Summary Branziba orchestrated an innovative Black Friday campaign for Rosa, a local Cluj-Napoca brand, turning free shawarma into a viral sensation. Balancing traditional and digital media, the campaign achieved nationwide acclaim, transcending the usual Black Friday noise. Background Rosa, a local culinary gem in Cluj-Napoca, faced the challenge of standing out in the […]