Knowledge Base

It is not uncommon for Google to periodically update the algorithms on which it operates. However, one thing has remained fairly consistent for those looking to optimize their websites for good positioning in Google results: Keyword Research. Often, optimizing this variable can be the critical point in developing a business, attracting an audience, and, ultimately, […]

When you start getting acquainted with the world of Facebook advertising, the terms “campaign”, “Ad Set” and “Ad” can be very confusing, especially if you do not already have experience in other advertising platforms. However, what is the difference between all these? A campaign generally defines the top-level category in which you decide the goal […]

If you want to substantiate your knowledge of PPC, especially Google Ads, you need a good understanding of what is called a “Quality Score”. This is mainly because these quality scores have a significant influence on the cost and effectiveness of paid advertising and search campaigns. Google Quality Score affects not only how PPC ads […]