Knowledge Base

Date: 11.11.2023 Summary Branziba orchestrated an innovative Black Friday campaign for Rosa, a local Cluj-Napoca brand, turning free shawarma into a viral sensation. Balancing traditional and digital media, the campaign achieved nationwide acclaim, transcending the usual Black Friday noise. Background Rosa, a local culinary gem in Cluj-Napoca, faced the challenge of standing out in the […]

Finding the right agency to manage a PPC campaign is akin to making an external hire. In addition to evaluating the agency’s background, results, and reputation, you will definitely need to ask a series of questions to gain a deeper understanding of what it’s all about and what to expect. Potential customers who visit your […]

It is not uncommon for Google to periodically update the algorithms on which it operates. However, one thing has remained fairly consistent for those looking to optimize their websites for good positioning in Google results: Keyword Research. Often, optimizing this variable can be the critical point in developing a business, attracting an audience, and, ultimately, […]