Category: Marketing

Keyword Research: 3+1 ways to target

It is not uncommon for Google to periodically update the algorithms on which it operates. However, one thing has remained fairly consistent for those looking

Google Campaign Structure

When you start getting acquainted with the world of Facebook advertising, the terms “campaign”, “Ad Set” and “Ad” can be very confusing, especially if you

Google Ads: Quality Score

If you want to substantiate your knowledge of PPC, especially Google Ads, you need a good understanding of what is called a “Quality Score”. This